(Blog)
Notes from the work.
Practical guides to outbound, email infrastructure, Clay and RevOps, from the setups we actually use.
- Closed-lost reasons: how to turn them into pipelineClosed-lost reasons are what make a win-back campaign work. What your CRM should capture, how long to wait, and how to match each reason to a message.
- Website visitor identification: is it worth it for B2B?Website visitor identification is useful, but in my experience only 1 to 5% of identified visitors fit your ICP. What to filter, who to contact and when.
- Signal-based outbound: which buying signals actually work?Signal-based outbound works when your proof fits the moment. How to choose, layer and check buying signals, with results from real campaigns.
- How to set up cold email infrastructure in 2026Separate domains, inboxes matched to your buyers’ providers, SPF, DKIM and DMARC, a slow warm-up and weekly checks. The setup we use before cold email.