Work by Uchenna, founder of Thresh & Winnow, at a previous agency, before Thresh & Winnow. Client anonymised under NDA. This case study exclusively describes work directly attributable to Uchenna.
Case study 03 · Outbound · E-commerce loyalty
5x the agency’s average positive reply rate for an e-commerce loyalty platform.
Merchants leaning on discounts to keep customers coming back were paying for loyalty with their margins. Uchenna built a feed that found them every week, and wrote to them about it.
- Client
- Loyalty and reviews platform for online stores
- Buyers
- Senior marketing leaders at $1M+ merchants
- Uchenna's role
- Data pipeline, signal research in Clay, copy
The problem
The market was large and the agency’s other campaigns for this client averaged a 1% positive reply rate.
Revenue and platform filters said who could buy. They didn’t say who needed to now.
If you’re discounting to keep customers, you have a retention problem.
What Uchenna did
- 01
Automated the merchant feed
Storeleads found merchants doing $1M+ a year on supported platforms in the US, UK and Canada, and a webhook sent new matches into Clay every week.
- 02
Picked high-frequency verticals
Beauty, skincare, pet food, grooming and fashion, where repeat purchases make loyalty worth paying for.
- 03
Detected discount dependence
Scanned each site for terms like “discount” and “% off“, and checked popular coupon sites for listings.
- 04
Added a personal reason to write
A raise or product launch in the last six months, or a recent LinkedIn post about LTV, retention or customer satisfaction.
- 05
Wrote the copy
Loyalty that keeps customers without giving away margin, tied to each merchant’s own signal.
The result
5%
positive reply rate on this campaign
1%
the agency’s average for this client
Weekly
new merchants added automatically
Positive reply rates as tracked during the engagement. No revenue estimate: Uchenna didn’t know the client’s deal size or close rate.